In an increasingly mobile-first world, the mobile app industry has developed into a complex and competitive landscape that poses a multitude of challenges for apps to tackle. Mobile app stability has always been a critical factor for success, and as the demand for mobile apps continues to grow, mobile user expectations have become exacting.
At Instabug, we pride ourselves on partnering with mobile teams across the globe to deliver exceptional mobile experiences. This gives us unprecedented insight into what makes for the most successful qualities of the world’s biggest and best apps. We recently analyzed the aggregate stability data of the apps using Instabug’s platform in an effort to shed light on the current state of mobile app stability and provide a benchmark for mobile teams to set the right targets on their path to mobile excellence.
- Mobile app stability and app store ratings are directly and closely related. Mobile teams need to regard app stability as a critical imperative for 5-star ratings and success in mobile app stores.
- ‘Five 9s’ stability has proven to be a viable target for successful mobile teams, and the commonly held target of 99.9% crash-free sessions is now considered insufficient and outdated.
- Crash-free sessions are not enough; mobile users will take to the app store if they encounter too many stability issues other than crashes. Successful mobile teams must adopt a more holistic view of their app stability to include less fatal stability issues and user frustration signals.
Stability is a Prerequisite for Mobile App Success
Our report goes beyond mobile app crashes and encompasses a range of mobile-specific metrics to paint a more accurate picture of the user experience and the stability of mobile apps when they’re not crashing. The analysis reveals a strong correlation between stability and app store star ratings and high overall performance when it comes to app stability.
90% of mobile users consider app store ratings to be an essential factor in their evaluation of new apps and 50% of mobile users will not even consider an app rated below three stars. Moreover, more than 60% of mobile users who face issues with a mobile app actively try to discourage others from using the app, commonly through app stores.
While there can be many reasons behind negative app store ratings, apps with a low stability score are significantly more likely to receive an app rating below 3 stars. This underscores the need for mobile teams to target flawless mobile app stability to drive a 5-star app store rating.
Read on to discover the latest benchmarks across Crash-Free Sessions, Out-Of-Memory errors (OOM), Application Not Responding errors (ANR), App Hangs, and Forced Restarts.