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App Development


Top Mobile App A/B Testing Tools

Mobile app A/B testing tools allow you to create randomized experiments using two or more variants to compare the performance of different alternatives and figure out which one works best for your mobile app. These alternatives can be anything from buttons to copy, images, buttons, and more. This can help you improve your mobile app's design and conversion rates, gauge interest in new features or measure the satisfaction of different app changes.

There are many mobile app A/B testing tools offering different features and supporting multiple platforms out there. Below you can find the top mobile app A/B testing platforms to choose from based on your needs.

Mobile A/B Testing Tools

Optimizely is the leading mobile app A/B testing tool which allows you to experiment with onboarding, feature discovery, and re-engagement strategies to improve engagement and retention. It helps you reduce the risk of launching new features with phased rollouts while live variables and simple traffic allocation enable you to test new features and quickly remove or improve the ones that don’t work.

With Optimizely, you can change your app’s behavior in real-time without waiting for the App Store or Google Play review. The mobile SDKs also work seamlessly with all other Optimizely SDKs, enabling you to experiment and personalize across channels and devices, or at any level of your tech stack.

  • Founded: 2010
  • Users: Microsoft, IBM, Zendesk, Atlassian, and more.
  • Pricing: Plans and pricing based on demand.

Apptimize is a cross-platform A/B testing and feature management solution on the market that focuses on delivering the best and consistent experience for each user, no matter which channel they are on. It allows you to track a single user across their entire journey, and the impact of any change across all channels; mobile, web, mobile web, OTT, and even in the store.

From the order of screens in a user onboarding flow to the number of items to display on a search results page, Apptimize allows users to go live with a change to your mobile app or website within minutes. No need to release another version of your app, and no waiting for App Store or Play Store approval.

  • Founded: 2013
  • Users:, HotelTonight, Glassdoor, Delivery Hero, and more.
  • Pricing: Plans and pricing based on demand.

Leanplum gives you a single, flexible platform to easily A/B test, then optimize every aspect of mobile engagement, not just messaging but the in-app experience too. You can set any number of goals for campaigns, so you can proactively identify all customer impacts and trends.

You can use Leanplum to understand both the positive and negative impacts of every campaign. For example, did your last push notification promotion increase app conversions but also cause additional app uninstalls? It allows you to surface all metrics for an A/B test, even those you didn’t think to track.

  • Founded: 2012
  • Users: Tinder, Zynga, App Annie, NBC, and more.
  • Pricing: Plans and pricing based on demand.

Mixpanel's simple in-browser editor lets you change any part of your application’s user interface. You can remove features, change colors, edit text, or upload an image, and once you’re done, you can instantly run the experiment without ever having to deploy any code.

Using information about your users already in Mixpanel, you’ll be able to run your experiment on specific groups of users. For example, you could make your game harder for all users after level 6 or change the UI for people who use a certain feature more than others. They will even make sure that a random group of people is intelligently chosen so that you can run the perfect experiment.

  • Founded: 2009
  • Users: Microsoft, Shutterfly, OLX, Lionsgate, and more.
  • Pricing: Free. Paid plans based on demand.

Whether on iOS, Android or Web, Taplytics allows you to test your ideas and optimize across all your platforms to make data-informed decisions backed by their AI assistant, Dexter.

You can make changes to anything you can see and touch inside your app including buttons, copy, images, and colors, or easily customize your UI and UX to address user needs by testing onboarding funnels, menus, search features, and more. You can make stress-free releases by controlling feature roll-outs and tracking their real-time impact with their Launch Control flagging tool. They also cover re-engagement through push notification management (including geofencing) and A/B testing.

  • Founded: 2011
  • Users: CBS, Houseparty, Ticketmaster, Chick-fil-A, and more.
  • Pricing: Plans and pricing based on demand.

Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. Its robust testing environment enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business goals through any channel.

With Adobe Target, you can gather all key data sources, whether online, offline, first, second, and third-party, into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated machine-learning models.

  • Founded: 2012
  • Users: Philips, Swisscom, Progrexion, FOX, and more.
  • Pricing: Plans start at $29.99 per month per license.

Formerly known as Monetate, Kibo is a leading A/B testing platform designed and built for marketers. The solution combines an easy-to-use interface with a powerful backend testing and segmentation engine, giving you the power to create engaging and immersive customer experiences that increase conversions and revenue.

Using contextual data for decisions and recommendations is the core of Monetate's A/B testing platform, allowing you to bring together first-party data from sources like your CRM and POS and combine them with real-time behavioral and contextual observations to create powerful customer segments.

  • Founded: 2008
  • Users: The North Face, PANDORA, True Religion, National Geographic, and more.
  • Pricing: Plans and pricing based on need.

Oracle Maxymiser allows you to optimize every part of the online and mobile app customer experience including website homepages, campaign landing pages, and multistep checkout funnels.

Oracle Maxymiser’s powerful server-side capabilities enable developers to programmatically access the decision engine and action tracking functionality of the platform. Its open platform open and customizable APIs also allow marketers to connect data across the platforms they most prefer.

  • Founded: 2006
  • Users: National Express, PowToon, Callaway Golf, Mercury Insurance, and more.
  • Pricing: Plans and pricing based on demand.

Vanity is a free open source a/b testing framework that is known for being the simplest A/B testing tool out there. It allows you to create experiments for your Rails mobile app and provides you with basic straightforward reports.

  • Founded: 2009
  • Users: LearnHub, Recruitly, Grow, Animoto, and more.
  • Pricing: Free. Open-source.

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