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Team & News


CairoScene: How Egypt's Next Unicorn Is Pioneering A New Corporate Culture

Work hard, play hard.

These four words are repeated so often they’re almost cliché, but the team at Instabug takes this mantra seriously; their fun is just as important to them as their work. Fresh off the tail of a week-long company retreat in Beirut, Instabug’s crew tells us about their evolving corporate culture, which values its employees even more than the products they design. What they’re doing is working, and the company is poised to become the Middle East’s next entrepreneurial unicorn, with over $1.7 million in investments already raised.

The startup is making waves in Egypt, both in terms of the innovative appeal of its product, and in the culture of the company itself. The product is a mobile bug reporting tool that allows any user to notify developers anytime something unexpected happens, just with a shake of the phone. The idea was a wild success, and they received funding from Egyptian accelerator Flat6Labs, smashed the competition with a first-place win at the 2013 MIT Enterprise Forum Arab Startup Competition, and managed to pitch their startup to foreign investors abroad despite political turmoil in Egypt. Last year, Instabug received $1.7 million in seed funding from Accel Partners. The startup now manages 70 percent of its operations abroad, a testament to its global appeal.

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